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Masha

Orbit Builder & Tribe Architect helping you build an ecosystem that works | Single mom

When Connection Becomes a Chore

What’s the most exhausting part of community building? It’s not the technical setup. It’s not the content creation. It’s not even the management. You know that feeling when you’re staring at another engagement prompt in your content calendar? That weird feeling in your stomach because you know: Nobody really wants another ‘What’s your biggest win?’ post. Nobody’s excited about ‘Monday Motivation’. Nobody’s building real connection this way. Yeah, let’s talk about that… “community engagement”...
Building connection through orbit-thinking

I gave up on 'perfect' community building

Hey Reader, You know how everyone says you need to get people to "know, like, and trust you" to grow your business? Funny thing is, that's exactly why I started questioning the whole community-building game. Because let's be real: How much trust can you build with daily prompts and forced engagement? How authentic can relationships be when everything feels managed? How well can people get to know you when you're following someone else's script? I kept seeing the same pattern: People build...
When did Social Media become a community festival?

Everyone has a community (but do they really?)

Reader, do you know what the hottest buzzword online is? Yes, you probably guessed it: “Community” Everyone and their grandma talk about “building a community”. Don’t believe me? Scroll through your timeline and you’ll see it everywhere: “Join my amazing free community!” “I love my community!” “Building a community of like-minded [insert interest group]!” Everyone’s suddenly a community builder. Everyone has a thriving community. Everyone’s part of multiple communities. Have you noticed? But...

Orbit Builder & Tribe Architect helping you build an ecosystem that works | Single mom